Process of strategic choice

• Cultural and political factors of the organization influence strategic choice.
• Strategic choice should be consistent with or build on past strategic that have worked well.

Strategic choice results in selection of corporate,business and functional level strategy.

• Mutually exclusive :Strategic option should be mutually exclusive.It must stand on its own.
• Success :The strategic option should have a good probability of success.It should be implementable.It should have sustainable strategic advantage.
• Completeness :The strategic option should take into account all the strategic issues.It should be complete.
• Internal consistency :The strategic option should not contradict vision,mission and objectives of the organization.
• Strategic gap :It is the gap between current and future desired performance.The strategic option should help fulfill this gap.