Concept of strategic choice

Change is making things different.It is departure from status quo.Environment forces change.The effects of change are widespread.Organizations that fail to change,die.Change is a fundamental part of organizational survival.Ability to adapt to change is the essence of organizational effectiveness.
Strategic changes implies change in strategy through diagnosis and management of change needs.It consists of rethinking reviewing,and changing strategy to adapt to environmental changes and the changing resources and competencies.
Types of strategy change

• Adaptation :This change in strategy occurs incrementally.It can be accommodated within the current paradigm.Paradigm refers to rules boundaries,behaviors and the way of doing things.It involves realignment.This is the most common form of change in strategy.
• Reconstruction :This change is strategy occurs rapidly.But it does not lead to fundamental change in paradigm.For example,structural change or cost-cutting program.
• Evaluation :This change in strategy occurs overtime.It requires paradigm change.It is transformational change.Learning organizations continually change their strategies to environmental changes.
• Revaluation :This change in strategy occurs very rapidly with a big bang.It requires fundamental change is paradigm.For example,significant decline in profit may require revolutionary change in strategy.So can of focus from selling to customer satisfaction.