It is composed of self-contained divisions based on products,technology or geographical areas.Each strategic business business unit can be regarded a division.It allows customized product market strategic for each division.It is suitable for multi-business organizations.
Advantages
Advantages
- Effective management of diversity.It tailors structure to needs of markets,products and ares.
- High product/market visibility through concentration.
- Facilities attention to strategy by senior management.
- Facilities performance measurement of divisions.Focuses accountability for performance.
- Management development encouraged by specialization within a division.
Disadvantages
- Conflict between divisions due to poor communication.
- Poor coordination of activities among divisions.They tend to become independent business.
- Confusion over locus of responsibility.
- Costly due to duplication of activities.Layers of management also add to costs.
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