Concept of strategic choice

Strategic choice is selection of the best strategic option that helps achieve organization's objectives.Relevant strategic options are evaluated their suitability,acceptability and feasibility.The evaluated strategic options are ranked in order of their potential to achieve objective.Such options should allow businesses to maintain or create sustainable strategic advantage.The strategic choice is made from among the ranked alternative.

Approaches for strategic choice :Strategic choice involves strategic decision making.The approach that can be used for making strategic choice can be :

• Planned approach :This approach involves formal appraisal of the relevant strategic options for suitability,acceptability and feasibility.The appraised options are ranked in terms of their potential for objective achievement.The choice of the best options is made.
• Enforced choice approach :An organization has various stakeholder.The dominate stakeholders play an important role in strategic choice.Their expectations considered.
• Experience based approach :Managers possess an experience curve.Past experience of managers in strategy implementation serves as a guideline for strategic choice.
• Command approach :The strategic choice is based on the command of top management.It is top down approach.