Monday, April 19, 2010

Contemmporary approach of strategic control

Contemporary approach of strategic control

Strategic control can be of the following four types in contemporary approach.
  1. Premise control :Premises are assumption about anticipated environment.A strategy is expected to be implemented on the basis of these assumption.Premise are forecasting of future expectations about political-legal,economics,socio-cultural and technological forces in the external environment.
  2. Implementation control:Implementation control evaluates whether the plan's programmes,projects and budget are guiding the organization towards objective achievement.Resources allocated to then may be withdraw or revised to ensure envisaged benefits to the organization.It involves strategic rethinking.
Tools of implementation control can be :
  • Strategic thrusts :The strategic thrusts for implementation are identified and monitored.For example,strategic thrust can be in terms of new product launch or diversification programme.
  • Milestone review :Critical milestones is strategy implementation are identified.They can be in terms of events,resource allocation or end-time.They are reviewed to reassess the continued relevant of implementation to objectives achievement.
3.Strategic surveillance :Strategic surveillance monitors a Bord range of events inside and outside the organization which threaten the course of the strategy.It can be :
  • Selective surveillance :Monitoring on selected information sources to uncover external events likely to affect the strategy.
  • Organizational surveillance:Information generated within the organization is captured for monitoring.
4.Special alert control :Organizations should hopes for the best and prepare for the worst.Sudden and unexpected events create crisis.They threaten the course of strategy.Special alert alert control is trained by detection reassessment of strategy during crisis situations.
Contingency strategy are formulated to handle unforeseen events.The responsibility to handle crisis situation is given to crisis management team.

1 comment:

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