Operationalizing strategy

Strategic advantage is achieved at the operational level of the organization.If the operational aspects are not in line with the strategy,the implementation of strategy will not be effective.
The following factors are important for operational strategy.

1. Short term objectives :Long term objectives are translated into short term objective.They set annual targets for action.They provide specifics guidance for what is to be done.They ope rationalise long term objectives.They are measurable and prioritized.They assist strategy implementation by providing.

• Targets for year,month or week.
• Coordination to avoid conflicts.
• Measurable outcomes for functional activities for control purposes.

Action plans are based on short term objectives.Such plans identify:

• Specifics activities to be undertaken.
• Clear time frame for completion of activities.
• Responsibility for carrying out each activity.

Benefits

• They clarify of operating personnel.
• Conflicts can be addressed while developing them.
• They provide basis for control.
• They motivate for higher performance when liked with reward system.