Criteria for evaluating strategies

A strategy should be continuously evaluated.The criteria that can be used for evaluating strategy are :

• Consistency :A strategy should not have inconsistent objectives.Inconsistencies are reflected by :

1.Conflicts and interdepartmental bickering.Conflicts are people-based rather than issue based.
2.Suboptimization where one department tries to gain success over others.
3.Top management spending lot of time in solving problems and issues.

• Consonance :If refers to set of treads or individual trends that need examination to evaluate strategy.The strategy should be adaptive capabilities in terms of abilities,competencies,skills and talents to carry out a strategy.
• A strategy must provide strategic advantage.It result from superiority in resources,skills or position.Size can provide positional advantage.The nature of positional advantage in relation to competitors should be examined for evaluation a strategy.