Strategic developments in critical areas of management activities

1.Marketing:The strategic development are:

• Relationship building :Emphasis is increasing for developing long term mutually satisfying relations with customers,supplies and channels to build life time loyalty.Networks are developed.Supply chain in managed.
• Social marketing :Satisfying customer needs by protecting their interests plus well-being of society is getting important for socially responsible marketing.
• Customers value:Customer value sis being added by increasing benefits and reducing costs from a long term perspective.
• Strategic marketing planing:Long term direction and scope to maintain a fit between organization's objectives and resources and changing market opportunities is being emphasized.
• Total quality management :Continuously improving product quality through every one's commitment and involvement to satisfy customer needs has become important.
• E-commerce :Establishing exchange relationships electronically for direct marketing is getting widespread.
• Service :Customer retention through superior service is being emphasized.

2.Operations:The strategic developments are :

• Hi-tech operations :Production systems and processes are getting computerized and robotized for greater efficiency.Strategic planing is done to adapt to fast changing technology.
• Strategic alliance :Partnership between organizations to combine resources and competencies to pursue mutual interests to manufacture products are increasing.
• Nanotechnology :Product are getting smaller and smaller.
• Balance :Technological capacity is being balanced with customer satisfaction.
• Shift Operations are shifting from mass production system to learn production system.Process improvements are fast.