Strategy alternative at corporate level

Corporate level strategies aim to be maximize stockholder value.Corporate level alternative strategies can be :
a.Stability strategy :This strategy this pursued relatively stable environment.The organization is the market leader.There is on change in products,markets and functions.
Benefit

• It is less risky.
• It is easy to pursue.Routines are not distributed.
• The organization is doing well and stays successful.
• It is action oriented.Manager do not consider alternative.
• Inefficiencies are avoided.
• Control of business can be maintained.

b.This strategy is pursued in highly competitive environment new product.Markets and functions are added.
Benefits

• Expansion is essential for long term survival and growth in changing environments.It facilities growth in size.
• Effectiveness results from expansion.
• High risk products reward.
• Monopoly power can gained by expansion and control through increase side.
• Experience curve and scale of opportunities Can provides strategic advantage.

c.Retrenchment strategy :The strategy is pursued in threatening environment.Products,market and functions are reduced.
Benefit

• The organization is currently not doing well.Greater returns can be gained in other opportunities.
• The organization can put its house in order to improve its performance.profit can grow.Tax advantages can be taken.
• Stakeholder pressure to improve performance can be deals with.

d.Combination strategy:This strategy is pursued in changing environments.The organization has multiple business units.It simultaneously uses combinations of stability,expansion and retrenchment strategies to different parts of the organization.
Benefit

• This strategy is useful to large many environment.
• This strategy is adaptive to many environments.
• It is useful in periods of economic transition.
• This strategy is not easy to use.