Process of environmental scanning

The steps involved in environmental scanning are :

1)Identify relevant forces in the environment :Information is gathered about the following forces.

• External forces,consisting of political legal,economic,social cultural,technological factors.
• Internal forces,consisting of technological,human,financial and information resources,organizational competencies,and stakeholders expectations.

2)Determine sources of information :They are determine by top management.They can be :

• Spaying and surveillance of a legal and ethical nature.
• Personal experiences of managers,employees,salesperson.
• External sources such as banks,competitors,suppliers,customers,government.
• Special studies by exports,consultant's,researchers.
• Meetings,conferences,committees,speeches,interviews.
• Newspapers,journals,reports,books.
• Television and radio.
• Trade and industry publications.
• Government and university publication.
• Internal sources such as files,database,documents.
• Internet,website,and databases.