Tuesday, March 30, 2010

Strategies within grand strategies

a.Stability strategy
  • No change strategy:Doing nothing new.Strategies within grand strategies
  • Pause strategy:Moving with caution.Moving after rest.
  • Profit strategy:To sustain profitability.
b.Expansion strategy
  • Concentration strategy:Specialization in one activity.The example is fast food chains.
  • Integration strategy :Combination activities,vertical or horizontal.
  • Diversification strategy :Change in business definition in terms of developing,markets and functions.
  • Cooperation strategy :Competition through competition among rival firms,e.g.mergers,acquisitions,joint venture,strategic alliances.
c.Retrenchment strategy
  • Turnround strategy :Reversing a negative trend.
  • Divestment strategy :Sale of a portion business.
  • Liquidation :Closing down by selling assets.
d.Combination strategy
  • Simultaneous strategy :Applied same time in different business.
  • Sequential strategy :Applied at different time in same business.
  • Simultaneous strategy :Combination of both.

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