Marketing factors

Marketing satisfaction needs of target customers to achieve objective.Its strengths and weakness are analyzed in terms of the following factors:

• First in the maker for new products.Variety and quality of products.Product life cycle management effectiveness.
• High market share.Effectiveness of segmentation.
• Low prices compared to those of similar products in the market;pricing flexibility.
• Price protection due to government policy.
• High quality customer service and relationship.
• Cost effective distribution system,control over channel.
• Effective promotion strategy and focused positioning.
• High profile advertising with creatively.
• Favourable company and product image .
• Effective marketing management information system.
• Adaptation to change in environment and customer needs.