Friday, March 26, 2010

Marketing factors

Marketing factors
Marketing satisfaction needs of target customers to achieve objective.Its strengths and weakness are analyzed in terms of the following factors:
  • First in the maker for new products.Variety and quality of products.Product life cycle management effectiveness.
  • High market share.Effectiveness of segmentation.
  • Low prices compared to those of similar products in the market;pricing flexibility.
  • Price protection due to government policy.
  • High quality customer service and relationship.
  • Cost effective distribution system,control over channel.
  • Effective promotion strategy and focused positioning.
  • High profile advertising with creatively.
  • Favourable company and product image .
  • Effective marketing management information system.
  • Adaptation to change in environment and customer needs.

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