SWOT analysis

Strengths,weakness,opportunities,threats analysis is done to understand the external and internal environment of an organization.The forces in the external environment provide opportunities and threats.
The forces in the internal environment provide strengths and weakness.

• Strength:It is something the organization does well relative to competitors.It arises from resources and competencies available in an organization.It create strategic advantage.
• Weakness :It is something the organization does poorly relative to competitors.It arises from deficiency in resources and competencies.It creates strategic disadvantage.
• Opportunity :It is the major favorable situation in an organizations externally environment.It provide position superiority in relation to competitors.
• Threat :It is a major unfavorable situation in a organization's external environment.It provides position of inferiority in relation to competitors.

Through SWOT analysis internal strengths can be matched with internal opportunities to gain strategic advantage.Similarly,internal weakness can be corrected and external threats can be avoided.The aim is to product a good fit between resources capability and external opportunities.SWOT analysis