Cultural environment

It refers to cultural surroundings that influence organization.Culture is the complex whole which includes
shared knowledge ,customs,traditions,norms,beliefs,religion,language,symbols and works of arts and
architecture.It is created by society.It is handed down from generation to generation.
Culture is learned
behavior.It changes over time.It is made up of subcultures based on relation,language,caste and ethnicity.
Cultural factors influence organization by:

a)Influencing the type of products :The type of food people eat,beverages they drink,clothes they wear,
and the building materials they use for contraction of houses very from culture to culture.

b)Creating attitudes towards work and leisure :Work motivation,profit motivation,meaning of body
gestures,and attitudes toward time very from culture to culture.

c)Influencing values and beliefs :Values are basic convictions.Beliefs are descriptive thoughts held
about something based on knowledge,opinion or faith.Culture shapes people's views of themselves,other and
organization.
Organizations should be culturally sensitive.Cross-cultural changes brought about by
globalisation and information technology revolution are exerting significant influences on them.