social environment

It is refers to all the social surrounding that influence organization.It consists of refers related to human relationships.
Organization operate within the society.They primarily exits to satisfy societal needs.Social factors influence the policies,practices and activities of organizations.
Important elements in the social environment consists of demographics,social institution,pressure and social change.

a) Demographics :Demography is concerned with human population and its distribution .Demographic factors consist of :

• Size,distribution and growth of population
  
• Age mix of population,again population
• Urbanization of population
• Migration of population
  
• Minorities and indigenous people

b) Social institution :They consist of family,reference groups and social class.

• Family :Two or more persons related by blood,marriage or adoption who reside together constitute a family. The family as a social institution greatly influence decisions and activities of organization.
• Refers groups :They consists of group that have a direct or indirect influence on the attitude and behavior of consumers.They:

a)Export to new behavior and life style
b)influence values and attitudes
c)provide norms for behavior

• Social class :It is the rank within a society determined by its members.It can be classified into upper,middle and lower .Members of a class share similar values,interests and behavior.

c)Pressure groups :They are special interest groups.They use the political process to advance there position on an issue of social concern .They pressurize and lobby government and organizations for change in laws,policies and practices to protects there interests.

d)Social change and mobility :Change is making things different.Social change implies modification in relationship and behavior patterns in a society.Life style changes and social values women are entering job market.Quality of life issues are getting important.Concern for environment is increasing.

• Life style is a person's of living reflected in his activities ,interests and opinions.It affects product choice.