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a.Stability strategy
- No change strategy:Doing nothing new.
- Pause strategy:Moving with caution.Moving after rest.
- Profit strategy:To sustain profitability.
b.Expansion strategy
- Concentration strategy:Specialization in one activity.The example is fast food chains.
- Integration strategy :Combination activities,vertical or horizontal.
- Diversification strategy :Change in business definition in terms of developing,markets and functions.
- Cooperation strategy :Competition through competition among rival firms,e.g.mergers,acquisitions,joint venture,strategic alliances.
c.Retrenchment strategy
- Turnround strategy :Reversing a negative trend.
- Divestment strategy :Sale of a portion business.
- Liquidation :Closing down by selling assets.
d.Combination
strategy- Simultaneous strategy :Applied same time in different business.
- Sequential strategy :Applied at different time in same business.
- Simultaneous strategy :Combination of both.
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