The nature of environment is as follows :
- Complex :Environment is complex.It is unpredictable .It consist of interacting events,conditions and influences arising from varied sources.Complexity provides uncertainly
to environment. - Dynamic :Business environment is dynamic.It is continually changing is shape and character.Technological change greatly influence it.Globalization has brought competition everywhere its.Influence differs from industry to industry and firms within an industry.
- Multi-faceted :Environment is multi-faceted.Different people perceive environmental changes differently.A particular change in the environment can be an opportunity for one organization but threat for another organization.
- Far-reaching impact :Environment exerts far-reaching impact on organizations.It impact there capacity to achieve objectives.It provides strengths,weakness,opportunities and threats to the organization.
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