Strategy has the following characteristics
- Long-term Horizon :strategy is concerned with the long term direction and scope of the organization.It is not concerned with day-to-day operation.It is forward looking.
- Action oriented :strategy is concerned with unified and integrated board action plans.The action plan aim at objective achievement.priorities are decided among action plans.
- Value-addition :strategy aims at adding values.It provides advantages for the organization over competitors.It seeks customer satisfaction.
- strategy decisions :strategy is based on strategy decisions such decisions defined the organization's activities They define products and markets.They allocate resources.They pinpoint organization capabilities.
- Environmental adaptation :strategy facilities environmental adaptions.it matches resources and activities to the changing forces in the environmental.It aims at strategy fit by matching organization's resources with market opportunities .
- stakeholder expectations :strategy fulfills the expectations of the stakeholder of the organizations.The can be owners,employers,supplies,customer,government ,labour unions,and financial institutions.They have interest in the performance of the organizations.
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