Level of strategy

Strategy can be formulated at three level .

1. Corporate strategy
   
2. Business strategy
3. functional strategy

1. Corporate strategy :It is organizations wide overall strategy.It provides long term direction and scope to the organization.It aims to create shareholder value.It defines.

• current and future business.
  
• product to be offered and their scope.
• customer and market segments to be served.
• value to be added for competitive advantage.
  
• Resource allocation to business units.
• Ways for environmental adaptation

According to Johnson and schols :Corporates level strategy is concerned with the overall purpose and scope of an organization and how value will be added the different parts of the organization.
2.Business strategy:large business organizations operates several business.
Business level strategy.classifies such business into strategy business unit.It is generally based
on product category ,such as food,electronic,clothing.It follow from corporate strategy . It aims to create competitive advantage.
According Johnson and schols :business unit strategy about how to compete successfully particulars market.
3.Function strategy :It is concerned function of SBU.It deals with operation of the organization.Function strategy spells out specific strategic for each strategy.it involves technical designs .it follows from business level.
According to Johnson and schols :operational strategy are concerned with how the component parts of organization deliver effectively the corporate and business level strategy in term of resource,process and people.