Organization are the product of environment.They operate in a dynamic environment.There environment is full of uncertainly,diversity,complexity, and high pace of technological change.Environment creates surprises.
Strategic management involves understanding and managing environmental forces.Organizations identify meaningful opportunities in the environment and match them with strengths to achieve strategic fit.
Environment refers to all internal and external forces which have a being on the development,performance,and outcomes of an organization.Such forces influence its ability to achieve objective.
Strategic management involves understanding and managing environmental forces.Organizations identify meaningful opportunities in the environment and match them with strengths to achieve strategic fit.
Environment refers to all internal and external forces which have a being on the development,performance,and outcomes of an organization.Such forces influence its ability to achieve objective.
- According to Jauch and Glueck :Environment includes factors outside the form which can lead to opportunities for or threats to firm.
- According Keith Davis :Business environment is the aggregated of all candidates,event and influence that surround and affect it.
- According to Robbins and Coulter :Environment refers to institutions of forces that effect the organization's performance.
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