- Promotion :Machan uses glossy travel magazines to advertise its services.Word of month promotion by satisfied customers has also been an important tool of promotion.It also offers on season summer packages at 50 percent reduced prices from May to September.Internet travel magazines are also used for advertising purpose.
- Customers analysis :Machan wildlife resort has targeted foreign tourists that visit Nepal for pleasure and adventure.Indians represent about 30 percent of total tourists in Nepal,but they remain neglected.Nepalese park but the resort has not given attention to attract them for night stay.The management of Machan wildlife resort has asked you to carry out market segmentation.They have also asked you to recommend segment that should serve as target markets during the next five years.
- Postscript :In recent years,internal in Nepal has substantially declined.Many wildlife resorts have closed down.
Analysis the internal strengths and weakness and external opportunities and threats for Machan wildlife resort.The wildlife resorts are a very strong point in a country.In Nepal a lot of income by wildlife resorts.
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