Brands of Panchakanya group

They are follows :

1. Naming the brand :Behind the big brand there is an even bigger name.Panchakanya has a long history it.Explaining Shrestha says,"It actually began at Ilam with a temple of Goddess Panchakanya.Since we strongly believe in her,we built a temple in her name.That is how it started and we named our first industry Panchakanya."
   The name of the goddess proved very lucky for them and henceforth they named all their products with the same brand name."today we have seven industries and we have all the products under the name Panchakanya.We are,i can say ,emotionality attached to the brand name for more than two decades and what it has gained over the years is quite remarkable,"says Shrestha.
2. Launching the brand :Thirty-five years ago,there was no such thing as launching a brand.The brand name thrived on the quality of its product."We believe quality pays in the long run.The quality commands extra remain for our products,as we never compromise o n quality.Being known for a quality product in the market we did not need a launch or advertisement then.The quality sold the product and till date we have a strong bond with our customers due to the quality we have provide them over the years," says Shrestha.
3. Marketing the big brand :The brand name sells but there are certain strategies needed to remain at the top,"we are the pioneers in the field and have chosen to believe in leading rather than following the market,"says Shrestha.Choosing to lead,the company has come up with various strategies.If you think you are buying a Panchakanya product and that is the end it,you are certainly wrong.Panchakanya's product comes along with an awareness package."We are here not only to make money but provide a quality product for our customers.Therefor we organize awareness programmes for our customers,"shares Shrestha.Their responsibility does not end here."Being the parent steel industry we tap our resources from outside to give lectures to the students.Besides,we helps sponsor programmes for Nepal engineering association,"says Shrestha.Dealers are considered important and they too are provide training as how they can express themselves to the customers.