Panchakanya brand in international market

The brand name sells not only in Nepal but in neighboring countries like India and Bangladesh and Tibet too."We are gradually extending our market to some parts of India and Tibet,too,"says Shrestha.
Cutting edge :When it comes to big brand all are some,promising best quality,customer satisfaction and value for money.But here is one brand,which begs to differ."Every year we try to help the country in our own small way.We are trying to take to up the challenge to becomes the first factory to help stop pollution.Education is another factor as it helps in the development of a nation and taking this into consideration we have been contributing to schools in some way or other.Since Nepal is the earthquake zone we have collaborated with the organization in spreading awareness about disaster,"Shares Shrestha.
And there is more.Today manages ten companies and treading house.As a result a lot Nepal's company work in international level.Panchkanya group products are well and famous.

Brands of Panchakanya group

They are follows :

1. Naming the brand :Behind the big brand there is an even bigger name.Panchakanya has a long history it.Explaining Shrestha says,"It actually began at Ilam with a temple of Goddess Panchakanya.Since we strongly believe in her,we built a temple in her name.That is how it started and we named our first industry Panchakanya."
   The name of the goddess proved very lucky for them and henceforth they named all their products with the same brand name."today we have seven industries and we have all the products under the name Panchakanya.We are,i can say ,emotionality attached to the brand name for more than two decades and what it has gained over the years is quite remarkable,"says Shrestha.
2. Launching the brand :Thirty-five years ago,there was no such thing as launching a brand.The brand name thrived on the quality of its product."We believe quality pays in the long run.The quality commands extra remain for our products,as we never compromise o n quality.Being known for a quality product in the market we did not need a launch or advertisement then.The quality sold the product and till date we have a strong bond with our customers due to the quality we have provide them over the years," says Shrestha.
3. Marketing the big brand :The brand name sells but there are certain strategies needed to remain at the top,"we are the pioneers in the field and have chosen to believe in leading rather than following the market,"says Shrestha.Choosing to lead,the company has come up with various strategies.If you think you are buying a Panchakanya product and that is the end it,you are certainly wrong.Panchakanya's product comes along with an awareness package."We are here not only to make money but provide a quality product for our customers.Therefor we organize awareness programmes for our customers,"shares Shrestha.Their responsibility does not end here."Being the parent steel industry we tap our resources from outside to give lectures to the students.Besides,we helps sponsor programmes for Nepal engineering association,"says Shrestha.Dealers are considered important and they too are provide training as how they can express themselves to the customers.
   

The panachakanya story

Very few brands get to make it big in the market even after decades and Panchakanya is one such brand which has not only captured the niche market but has been able to maintain the brand name known for its quality even after two decades.The brand has become the household name and is now synonymous with quality.What started with a rice mill followed by a saw mill turned into the beginning of new era in industry in Nepal."It is definitely a pride to say that we were the first industry with modern technology.Since Jhapa is known as the rice bowl of Nepal,we established the first rice mill with modern technology.Back then the business was good and our product has a big demand in Bangladesh and some parts of Nepal,"Shares Pradeep k Srestha,managing director of Panchkanya group.
After the success of the rice and saw mills there was no looking back for the Panchkanya group."For more than two decades our brand has earned the goodwill of the customers and that is the motivation behind our quality product,"says Shrestha.The trust,fame and recognition the brand has gained today have led the company to diversify product under the same brand name.
Fulfilling the nation's visit needs,manufacturing essential goods and development materials such as power generators,heavy equipments and cement for economic growth,the brand has come a long Way.

Promotion,customer analysis and postcript of Machan

1. Promotion :Machan uses glossy travel magazines to advertise its services.Word of month promotion by satisfied customers has also been an important tool of promotion.It also offers on season summer packages at 50 percent reduced prices from May to September.Internet travel magazines are also used for advertising purpose.
2. Customers analysis :Machan wildlife resort has targeted foreign tourists that visit Nepal for pleasure and adventure.Indians represent about 30 percent of total tourists in Nepal,but they remain neglected.Nepalese park but the resort has not given attention to attract them for night stay.The management of Machan wildlife resort has asked you to carry out market segmentation.They have also asked you to recommend segment that should serve as target markets during the next five years.
3. Postscript :In recent years,internal in Nepal has substantially declined.Many wildlife resorts have closed down.

Analysis the internal strengths and weakness and external opportunities and threats for Machan wildlife resort.The wildlife resorts are a very strong point in a country.In Nepal a lot of income by wildlife resorts.

Machan wildlife resort product,price and place.

There are follows:
1.product:The services provided are:

• Elephant back safari to explore flora and fauna in the deep forest.
• Cameoing trip down the river to watch birds and aquatic animals.
• Bird watching on elephant back in early morning hours assisted by professional guides.
• Jungle excursion on foot with nature guides to identify flora and fauna and experience adventure.
• Elephant briefing,slide presentation,library services.
• Traditional Tharu stick dance in the evening.
• Village visits.

Machan wildlife resort has not differentiated its product.Market positioning also has been done.All the wildlife resorted provide almost the same type of services.The products of Machan wildlife resort are at the growth stage in the product life cycle.
2.Price:Wildlife resort business in Nepal is highly competitive.Machan wildlife resort has set its price in line with the price charged by similar lodges.The rates are for one person and include accommodation,full board,jungle activities,park entrance fee,government tax,etc.
Tiger top is the pioneer of wildlife resorts and has a high image.It is used as a model by other resorts in Nepal and Asia.
3.Place:The travel agencies in Kathmandu and Pokhara serve as the main channel for booking of rooms.Machan also directly contacts Customers through e-mail and fax.Employees in Kathmandu reservation office arrange transportation,receiving and sending of customers.

Machan wildlife resort

Tourism is an important industry for Nepal.The eye caching scenic beauty,ethnic and cultural diversity and rich flora and fauna have made Nepal a popular destination for tours ts.Table-1 presents statistics about tourism in Nepal.Nepal has about one dozen national parks and wildlife reserves.They attract environmentally sensitive tourists interested in flora,fauna and wildlife adventure.
The Royal Chitwan national park is the most well known among Nepal's wildlife reserves.Its inhabitants include:

• Bengal tiger,one-horned rhino,sloth bear,Indian bison,deers,etc.
• About 450 specifics of birds.
• Over 45 specifics of reptiles.
• Many species of flora.

The number of tourists visiting royal Chitwan national park are increasing.The figure are:
YEAR FOREIGN TOURIST NEPALI'S TOURISTS TOTAL TOURISTS
1998...................51246.........................................22652.....................................73898.
199.....................69464.........................................26598.....................................96062.
2000..................72528.........................................31518......................................104046.
2001...................60000.......................................25000.....................................85000.
2002..................40000........................................15000.....................................55000.
2003..................30000........................................10000.....................................40000.
The tourist arrival has substantially gone down in recent years.
Many wildlife resorts have been established by the private sector both inside and outside the royal Chitwan national park.Altogether there are seven wildlife resorts inside the national park.The number o0f resorts outside the park is in hundreds.
Machan wildlife resort was established in 4987 inside the Royal national park.It is a deluxe resort with accommodation in bugalow-type complexes of 2to 4 rooms.The rooms have traditional decoration.It has a small swimming pool with restaurant and bar attached.It does not offer jungle camp.The total employees number 160,of which 14 are stationed in Kathmandu reservation office.

Gunilo Nepali products

Bindu Kumari,a housewife of Pokhara,is very good in home production of traditional Nepalese food products.Family members and friends immensely enjoy her food products.
Bindu was not happy remaining a mere housewife within the four walls of the house.She through that her skills were not properly being utilised.Dhe hit upon an idea to undertake production of traditional Nepalese food products on a commercial basis.She established a factory"Shital Agro products".The brand name of products is "Gunilo"Which means nutritious and beneficial to health.The processing and packing is done hygienically in poly thence bag.
The raw materials of best quality is collected from farmers all over the country that do not use chemical fertilisers.A total of 50 products are processed,paced and marketed.Some popular products are :

1. Gundruk(Rayo,Kauli,Tori) 11.Jimbu

2. Mashyora 12.Timbur
   
3. Sinki 13.Shilam
   
4. Phapre flour 14.Chuk amilo
   
5. Kodo flour 15.Tejpat
   
6. Khatte rice 16.Dried apple
   
7. Simi 17.Dried ginger
   
8. Mas dal 18.Akbare chilli
   
9. Gahat dal 19.Methi
   
10. Cow urine 20.Duna/Tapari
    

Bindu has given employment to 10 women.She started with a capital of rs.50,000 in 1998.Today,her sales exceed rs.1,000,000.The business is growing.
The participation in a one-week marketing management training organized by Pokhara chamber of commerce opened the eyes of Bindu Karki.She has a specialty shop called"Green house"in shree complex vegetable market of Pokhara to directly market her products.She is also marketing her products through various department stores of Kathmandu.She also has for export to Nepalese living in foreign countries through e-commerce.

Bakery cafes

Shyam sunder Lall Kakshapati,the maker of bakery cafe Chines is deeply engrossed in business expansion.They speak of quality with affordable price.
At the tender age of 19,Kakshapati opened"Sam's Grocery shop"at Ratan Park.It because the "best candy shop in town".He added a juice fountain lemonade which was an instant success.However,he was not satisfied to be a grocer.He opened cafe de park to cater young professionals segment.
While enjoying the growing success of the business of the cafe for about three years,he identified that the pasture was greener in Durbar marg area which was attracting ever increasing number of travel agencies,airlines offices and banks.So he moved there and set up Naglo restaurant in 1976 which soon became a famous rendezvous first for the young people and gradually for people of all ages.In 1978,he expanded the restaurant to add a Chines room.Gradually the facilities developed a capacity to serve 300 persons at a time under the same roof.It targeted youth and working people.
Kakshapati's expansion dive outside Durbar Marge experienced a jolt in 1984 with the Nagarkot resort project.Though the resort business was a new field for Kakshpati,he recalls that he had carefully calculated all the risks and possible benefits,and he also had built up a strong support structure of friends,consultants and other professionals.People also were ready for the resort ides-to get out of the valley and relax.Though he has a successfully running resort spring resort set up in 1996 at Kurintar by the side of Kathmandu-Pokhara highway,he says the sudden demise of Nagarkot project broke his heart and spirits due to army control of Nagarkot because of its strategic location.